Study: What consumers expect when they buy online, pick up in store

Study: What consumers expect when they buy online, pick up in store

It is clear from the study that consumers want speed, convenience and timely communication for a better BOPIS experience. Currently, a small portion of total purchases are completed through click and collect, but it is growing in use, with 49% of Americans trying it for the first time in 2016.

Retailers can benefit from creating a winning in-store experience — 59% of buyers expect to purchase additional items at least some of the time. Retailers should explore if they can provide incentives to convert the 41% of customers who are not likely to purchase additional items. 

It is interesting to note that 77% of shoppers did not want to be dragged all the way to the back of the store to pick up their items. Businesses should balance their financial motives to upsell patrons entering their stores to pick up their items with the speed and convenience that they expect.

Retailers should focus on creating a winning in-store experience by enabling what matters most to click and collect consumers: speed, convenience and timely communication.

More Than Digital Plus Traditional: A Truly Omnichannel Customer Experience

More Than Digital Plus Traditional: A Truly Omnichannel Customer Experience

In sector after sector, companies are asking how they can adapt to the digital world—how they can build more digital capabilities, create more digital offerings, and even become “digital first” organizations.

But for institutions that have served customers for decades in person and over the phone, digital too often falls short. After the debut of a new app, for example, a jump in sales may not be as big as expected, while hoped-for operational efficiencies—such as a reduction in expensive call-center and in-store customer-support requests—hardly materialize.

Executives naturally wonder why: aren’t customers demanding digital? Without question, they are. But not to the exclusion of other channels, which remain critically important.

Study: One in four retailers feel paralyzed by Amazon

Study: One in four retailers feel paralyzed by Amazon

According to the study, 60% of retailers consider Amazon at least somewhat of a competitor. These companies also continue to grapple with free shipping, email communications and better access to customer data to mimic what Amazon does best: provide highly personalized and convenient experiences for customers. 
 
Specifically, 63% of retailers believe free shipping for loyalty program members is one of Amazon’s most impactful consumer-facing technology initiatives. Yet, only 10% of retailers have significantly increased investment in technology to better compete with Amazon. Meanwhile, 29% of retailers haven’t even changed their data collection and analysis processes as a result of Amazon’s influence.

How to Sell to Millennials, the largest segment in the U.S.

How to Sell to Millennials, the largest segment in the U.S.

Millennials, born 1981-1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.

Retailers need to pay special attention to this group and even consider new marketing tactics as Millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.

Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.

POPcodes Finalist in Canada’s FinTech Cup

POPcodes Finalist in Canada’s FinTech Cup

Calgary, AB—May 17, 2017—POPcodes, a startup focused on improving consumer, merchant and acquirer experiences, has been selected to compete against some of Canada’s most innovative FinTech, PayTech, AI, and RegTech startups. The FinTech Cup, a collaboration between Payments Canada, 500 Startups, The Digital Finance Institute and sponsored by Paysafe and CIBC, is intended to foster innovation and talent in the payments ecosystem and drive awareness and funding for the finalists.

Press Release: POPcodes to exhibit at Discover Payments Next Zone at Transact 17, sponsored by ETA

Press Release: POPcodes to exhibit at Discover Payments Next Zone at Transact 17, sponsored by ETA

POPcodes has been a member of the ETA almost since its inception. As such, POPcodes is thrilled to have been selected to be a part of the Payments Next Zone. "We could not be more pleased to have been selected to stand up next to such industry leading startups as Womply or Adyen. Though we may be newer to the industry, we believe our product will complement the offerings of companies such as these, and we can work together to change the face of retail."

-Gregg Aamoth, POPcodes CEO

This Week in Location Based Marketing - Episode #312

POPcodes is pleased to have been featured in an episode of This Week in Location Based Marketing. In their weekly podcast Asif R. Khan and Aubriana Lopez discuss POPcodes Proof @ POS and how it impacts both the payments and the SMB retail sectors. 

Have a listen here: https://www.thelbma.com/podcasts/331/this-week-in-location-based-marketing-episode-312/

Survey: Shoppers opt for help from phone over sales associate

Survey: Shoppers opt for help from phone over sales associate

"Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop," said Jason Purcell, CEO and co-founder of Salsify. "This year's research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales."

Catching Consumers In Context And How POPcodes Makes It Possible

Catching Consumers In Context And How POPcodes Makes It Possible

That the retail world has changed very quickly and fundamentally in the last several years is no longer up for debate. The digital age has spawned customers that are incredibly knowledgeable about — and always connect to — commerce. The number of potential touchpoints a retailer has with consumers has increased exponentially over the past decade — and the dawn of the era of the connected device is set to expand it even further.

The good news for payments and commerce players is that this evolution has been an excellent catalyst for innovation and improvement — particularly in the pursuit of a better customer experience. The more challenging news is that delivering on that potential is a lot of work and typically requires a series of separate but connected efforts to produce one unified experience.

“Traditional brick-and-mortar merchants are realizing they need both a strong digital and social presence,” POPcodes CEO Gregg Aamoth told PYMNTS in a recent conversation.

POPcodes Awarded 2nd Place in Southeast Acquirers Association TestTrack Competition

POPcodes Awarded 2nd Place in Southeast Acquirers Association TestTrack Competition

CHARLOTTE, N.C. - March 28, 2017 - PRLog -- POPcodes, a startup focused on improving consumer, merchant and acquirer experience, participated in TestTrack 2017 at the Northeast Acquirers Association conference in Charlotte on March 20th, 2017.

Survey: Store retailers leaving money on table

Survey: Store retailers leaving money on table

Disappointing shopping experiences are costing brick-and-mortar retailers serious money.
 
That’s according to the recent TimeTrade State of Retail 2017 survey, whose results suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want.   
 
Respondents said that, on average, they would increase their in-store spending by 4.7% if they received better, more personalized service from retailers.  

Creating a Brilliant Customer Experience Across All Channels

Creating a Brilliant Customer Experience Across All Channels

A recent Deloitte survey on consumer holiday shopping plans contained some interesting news for brick-and-mortar retailers. While online purchases continue to nibble away at in-person shopping margins, consumers are seeking the best of both worlds. In greater numbers, they’re visiting stores to check out products before purchasing online, or purchasing online and picking items up in-store.

POPcodes to attend PYMNTS National Merchant Day in NYC

FinTech and Retail Tech startup set to showcase their solution at National Merchant Day Feb 16, 2017.

Calgary, AB—January 27, 2017—POPcodes, a startup focused on improving consumer and merchant experience, is set to attend the National Merchant Day conference in New York City February 16th, 2017.

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POPcodes to Compete in NEAA Competition

POPcodes to Compete in NEAA Competition

BOSTON - Jan. 25, 2017 - PRLog -- POPcodes, a startup focused on improving consumer, merchant and acquirer experience, has been asked to participate in Catapult 2017 at the Northeast Acquirers Association conference in Boston between January 31st and February 3rd. 

POPcodes Welcomes Tim Suther to Its Advisors Group

It was announced today that marketing expert Tim Suther has been named to the POPcodes Advisors Group. Tim joins an all-star advisor group that includes Greg Cohen, President of iPayment and 2016 President Elect of the Electronic Transaction Association, and Retail Advertising Hall of Fame inductee Robert Raible.

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