In-Store Pickup

POPcodes Tips on How to Create a Successful Promotion

POPcodes Tips on How to Create a Successful Promotion

Promotions are a very useful tool for driving customers to your location no matter if your goal is to expand market penetration or to introduce a new product. Before creating a promotional campaign, you should make note of the following items:

  • Audience: Who is this campaign intended to reach? Who will appreciate it most? Eighty seven percent of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.  

  • Action: What do you want the recipient of this promotion to do?

  • Analysis: What do you intend to learn from this campaign? How are you incorporating lessons learned from previous campaigns into your current one?

7 Facts in Retail That Demand Change

7 Facts in Retail That Demand Change

Customer loyalty is no longer the powerhouse that it once was. In the digital age, consumers expect top-notch customer service, and the ability to buy what they want, anywhere, and anytime, through various channels, offline and online. With brick-and-mortar stores seeing fewer and fewer purchases while online sales continue to enjoy meteoric rises, retailers must face the music, and it’s a whole new dance card.  

Study: What consumers expect when they buy online, pick up in store

Study: What consumers expect when they buy online, pick up in store

It is clear from the study that consumers want speed, convenience and timely communication for a better BOPIS experience. Currently, a small portion of total purchases are completed through click and collect, but it is growing in use, with 49% of Americans trying it for the first time in 2016.

Retailers can benefit from creating a winning in-store experience — 59% of buyers expect to purchase additional items at least some of the time. Retailers should explore if they can provide incentives to convert the 41% of customers who are not likely to purchase additional items. 

It is interesting to note that 77% of shoppers did not want to be dragged all the way to the back of the store to pick up their items. Businesses should balance their financial motives to upsell patrons entering their stores to pick up their items with the speed and convenience that they expect.

Retailers should focus on creating a winning in-store experience by enabling what matters most to click and collect consumers: speed, convenience and timely communication.

To Save Retail, Let It Die

To Save Retail, Let It Die

The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.

Study: One in four retailers feel paralyzed by Amazon

Study: One in four retailers feel paralyzed by Amazon

According to the study, 60% of retailers consider Amazon at least somewhat of a competitor. These companies also continue to grapple with free shipping, email communications and better access to customer data to mimic what Amazon does best: provide highly personalized and convenient experiences for customers. 
 
Specifically, 63% of retailers believe free shipping for loyalty program members is one of Amazon’s most impactful consumer-facing technology initiatives. Yet, only 10% of retailers have significantly increased investment in technology to better compete with Amazon. Meanwhile, 29% of retailers haven’t even changed their data collection and analysis processes as a result of Amazon’s influence.