Promotions are a very useful tool for driving customers to your location no matter if your goal is to expand market penetration or to introduce a new product. Before creating a promotional campaign, you should make note of the following items:
Audience: Who is this campaign intended to reach? Who will appreciate it most? Eighty seven percent of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.
Action: What do you want the recipient of this promotion to do?
Analysis: What do you intend to learn from this campaign? How are you incorporating lessons learned from previous campaigns into your current one?