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POPcodes Tips on How to Create a Successful Promotion

POPcodes Tips on How to Create a Successful Promotion

Promotions are a very useful tool for driving customers to your location no matter if your goal is to expand market penetration or to introduce a new product. Before creating a promotional campaign, you should make note of the following items:

  • Audience: Who is this campaign intended to reach? Who will appreciate it most? Eighty seven percent of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.  

  • Action: What do you want the recipient of this promotion to do?

  • Analysis: What do you intend to learn from this campaign? How are you incorporating lessons learned from previous campaigns into your current one?