This privacy statement discloses the privacy practices of POPcodes Inc. and all websites owned or operated by POPcodes Inc., including any co-branded sites operated by us on behalf of partners as part of the POPcodes programs.
What Information We Collect
The types of information that we collect fall under two general categories: Personally identifiable information (PII) and non-personally identifiable information (non-PII). PII consists of any information which can be used to specifically identify you as an individual, whereas non-PII consists of aggregate information or any information that does not reveal your identity. The following sections describe how your PII and non-PII are collected by us, and how we use such information.
How We Collect and Use Information
Log Files: Any time you visit any of our websites, our servers automatically gather information from your browser (such as your IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks). This information may be used to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information. For example, we may log your IP address for system administration purposes. IP addresses are logged to track a user’s session. This gives us an idea of which parts of our site users are visiting. We do not share the log files externally.
Web Beacons: Web beacons (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our website for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications in order to understand the behavior of our customers. We do not link the web beacons to any PII.
Information About You: We collect basic information about you, including your name, email address, and a password, and connect to one or more of your existing social media accounts. We may gather additional information including date of birth, gender, address and phone number. Except as otherwise stated in this privacy statement, we do not disclose your PII to other users of the Services.
E-mails and Telephone Calls: We may require an email address and/or mobile phone number from you when you register for the Services. We use this information for both transactional (e.g., redemption or reward confirmation) and promotional (e.g., newsletters, new product offerings, special discounts, event notifications or special third-party offers) purposes. Messages we send you may contain code that enables our database to track your usage of the messages, including whether the email was opened and what links (if any) were clicked. If you would rather not receive promotional emails from us, please see the section below labelled “Choice/Opt-Out.” We reserve the right to send you certain communications relating to the Services, such as service announcements and administrative messages, without offering you the opportunity to opt out of receiving them. We may also contact you by telephone or text message (including to any wireless number you may provide to us) in connection with the Services. If you would rather not receive telephone calls or text messages from us, you may change or delete your number from your account preferences page(s), or ask to be removed from our contact list if you receive a call or text message from us. We fully comply with the requirements of the U.S. CAN-SPAM Act.
Demographic Data: Demographic data is also collected at our site. We use this data to tailor our visitors’ experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Some of this information may be shared with advertisers on a non-personally identifiable basis.
We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of our services. You may also volunteer for certain surveys that we may offer to our users, and any additional rules regarding the conduct of such surveys will be disclosed to you prior to your participation. We do not link the survey responses to any PII, and all responses are anonymous.
Disclosure of Your Information to Third Parties
Disclosure to Partners: As part of the operation of the POPcodes programs, we will share your PII and non-PII with our Partner(s).
Disclosure By Law: You acknowledge and agree that we may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law); (2) protect or defend the rights or property of the Company or a third party; or (3) protect someone’s health or safety.
Disclosure to Trusted Third Parties by POPcodes: We may share your non-PII with third parties, but not in a manner that would reveal your identity. We may share your PII, sometimes in conjunction with your non-PII, with service providers that may be associated with us to perform functions on our behalf. For example, outsourced customer care agents or technology assistants may need access to your information to perform services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize. In addition, from time to time, we may share PII (such as email or mailing address) about our user base with carefully selected third parties, so they can offer goods and services that we believe may be of interest to our users. If you do not wish to receive offers from our trusted partners, you can change your email preferences at any time by following the steps outlined in the “Choice/Opt-Out” section below.
Information Transferred As a Result of Sale of Business: As we develop our business, we may buy or sell assets and, depending on the transaction, your PII may be one of the transferred assets. In the event that we are acquired by another company, your PII may be part of the assets transferred to the acquiring party. If this occurs, you will be notified if there are any material changes to the way your PII is collected or used.
We may use third-party advertising agencies or other service providers on behalf of POPcodes, our partners or third-party advertisers (e.g., retailers of goods or services). These companies may employ cookies and web beacons to measure advertising effectiveness. Any information that these third parties collect via cookies and web beacons is completely anonymous. Some of these third-party advertising agencies may be members of the Network Advertising Initiative, which offers you the option to opt out of ad targeting from its member agencies by following the procedures listed here.
We will only share your information with third parties in the ways defined in this privacy statement.
We have extensive security measures in place to protect the loss, misuse and alteration of the information stored in our database. We will exercise reasonable care in providing secure transmission of information between your computer and our servers, but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence accept no liability for any unintentional disclosure.
Links to Other Sites
We are not responsible for the privacy practices or the content of other partners or websites that may be linked to this site or of any third party advertisers.
You may use the following options for removing your information from our email database if you wish to opt out of receiving promotional emails and newsletters.
• Click on the “unsubscribe” link on the bottom of the email
• Send mail to the following postal address letting us know which promotional emails you wish to opt-out of:
425 78th Ave SE
Calgary, AB, Canada
Contacting the Website
If you have any questions about this privacy statement, the practices of this site, or your dealings with POPcodes, you can contact:
425 78th Ave SE
Calgary, AB Canada
Acceptance of Privacy Statement
Your continued use of any portion of our website following posting of the updated privacy statement will constitute your acceptance of the changes.
This privacy statement was last revised on December 1, 2016